Privacy Policy

Last updated on February 27, 2025

Introduction

Prado America LLC respects the right to data protection and ensures optimal protection of personal data. Prado processes personal data in a lawful, fair, and transparent manner.

By using the website (hereinafter the ‘Use’), the user (hereinafter ‘User’) acknowledges having read this Privacy Policy in its entirety and unconditionally and explicitly agrees to its content and the processing of their personal data.

Applicability of the privacy policy

This Privacy Policy applies to all persons whose personal data is processed via the website of Prado (hereinafter ‘the Website’) and who have explicitly consented during their registration to allow Prado to process their personal data for the purposes defined in Article 5.

If Prado makes any changes to the way it collects or processes personal data, it will amend this Privacy Policy accordingly. Prado will notify users of any new version and, if necessary, seek their consent.

Definitions

  • Cookies: Small text and numerical files that may be placed on a User’s device to collect information and provide personalized services.
  • Purposes: The purposes for processing, as defined in Article 5 of this Privacy Policy.
  • Prado: Prado America LLC, located at 1207 Delaware Ave #474, Wilmington, DE 19806, USA, with the email address hello@prado.com.
  • User(s): Individuals using the Website.
  • Personal Data: Any information related to an identified or identifiable natural person.
  • Controller: The entity determining the purpose and means of processing personal data.
  • Processor: The entity processing personal data on behalf of the Controller.
  • Processing: Any operation performed on personal data, such as collection, storage, modification, or deletion.
  • Website: The Prado website, www.prado.com/us

Collected and processed personal data

Personal data provided by the user

The Personal Data you provide to Prado when filling out the contact form on the Website or placing an order in the webshop includes:

  • Name and surname
  • Address details (billing and shipping address)
  • Email address
  • (Mobile) phone number
  • Date of birth
  • Employer details/company
  • Employment history and curriculum vitae (for job applications)
  • Payment details (such as partially masked credit card or payment information)
  • Order history and transaction data
  • IP address and device data
  • Preferences and interests based on webshop behavior
  • Login credentials and account information

You warrant that the Personal Data you have provided is accurate and correct.

Automatic processing when using the website

When using the Website, Prado will automatically collect and process certain Personal Data regarding your browser or mobile device:

  • IP address
  • Browser type and mobile network provider
  • Device information, such as operating system and language settings
  • Cookies and analytical data on website usage

Purposes of processing

Your personal data is processed for the following purposes:

  • Registration and authentication when using the Website.
  • Enabling the use of the Website.
  • Security and optimization of the Website.
  • Customer support and responding to inquiries.
  • Statistical and analytical purposes.
  • Direct marketing communication (if explicitly approved).
  • Processing job applications.

Prado will not process your Personal Data in a way that is incompatible with these Purposes. If Prado wishes to use your Personal Data for other purposes, Prado will first seek your prior consent if necessary.

Legal basis for processing

The processing of personal data by Prado is based on:

  • Necessity for the execution of an agreement (e.g., use of the Website).
  • Legitimate interest (e.g., security and optimization).
  • User consent (for direct marketing and cookies).

Retention period of personal data

Personal data is retained as long as necessary for the purposes outlined in Article 5 or as required by law.

Sharing of personal data with third parties

Prado may share personal data with third parties for:

  • IT and marketing services.
  • Legal obligations.
  • Mergers or acquisitions of Prado.

If personal data is transferred outside the U.S., appropriate protection measures will be taken.

User rights

You have the following rights regarding your personal data:

  • Access and correction: You can request and correct your data.
  • Withdrawal of consent: You can withdraw previously given consent.
  • Restriction of processing: You can request limited processing in certain cases.
  • Objection to processing: You can object to certain processing activities.
  • Deletion of data: You can request the deletion of your data.

Requests can be submitted via hello@prado.com. Prado will respond within one month of receipt.

Security and confidentiality

Prado takes all technical and organizational measures to protect personal data against loss, misuse, or unauthorized access.

Cookies

For information on the use of cookies, please refer to Prado’s Cookie Policy.

Questions or complaints

For questions or complaints about this Privacy Policy, you can contact:

Jules Muylaert (Privacy Officer)
Email: jules.muylaert@prado.com

If you are not satisfied with the processing of your personal data, you can file a complaint with the relevant U.S. data protection authority.

By accepting this Privacy Policy, you consent to the processing of your personal data as described herein.