Privacy policy

Last updated on October 10, 2026

1. Introduction

Prado America LLC respects the right to data protection and ensures optimal protection of personal data. prado processes personal data in a lawful, fair, and transparent manner.

By using the website (hereinafter the 'use'), the user (hereinafter 'user') acknowledges having read this privacy policy.

2. Applicability of the privacy policy

This privacy policy applies to all persons whose personal data is processed via the website of prado (hereinafter 'the website') for the purposes defined in article 5.

If prado makes any changes to the way it collects or processes personal data, it will amend this privacy policy accordingly. prado will notify users of any new version and, if necessary, seek their consent.

3. Definitions

Cookies: small text and numerical files that may be placed on a user's device to collect information and provide personalized services.
Purposes: the purposes for processing, as defined in article 5 of this privacy policy.
prado: Prado America LLC, located at 1207 Delaware Ave #474, Wilmington, DE 19806, USA, with the email address hello@prado.com.
User(s): individuals using the website.
Personal data: any information related to an identified or identifiable natural person.
Processing: any operation performed on personal data, such as collection, storage, modification, or deletion.
Website: the prado website, prado.com

4. Collected and processed personal data

Personal data provided by the user

The personal data you provide to prado when filling out the contact form on the website or placing an order in the webshop includes:

First and last name
Email address
Profession (such as general contractor, electrician, architect, interior designer, carpenter, kitchen builder, dealer/retailer, project developer, hospitality professional, AV installer, or end consumer)
Company name (optional)
Address details (billing and shipping address)
Phone number (optional)
Payment details (processed by our payment provider; prado does not store full card details)
Order history and transaction data
Marketing preferences, such as whether you have chosen to receive news and offers
Account information
IP address and device data
Preferences and interests based on webshop behavior

You warrant that the personal data you have provided is accurate and correct.

Automatic processing when using the website

When using the website, prado will automatically collect and process certain personal data regarding your browser or mobile device:

IP address
Browser type and mobile network provider
Device information, such as operating system and language settings
Cookies and analytical data on website usage

Third-party tracking and data partnerships

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout, or by using the "do not sell or share my personal information" option described in article 9.

5. Purposes of processing

Your personal data is processed for the following purposes:

Registration and authentication when using the website.
Enabling the use of the website.
Security and optimization of the website.
Customer support and responding to inquiries.
Statistical and analytical purposes.
Direct marketing communication.
Targeted marketing through third-party data partnerships (as described in the "third-party tracking and data partnerships" section).

prado will not process your personal data in a way that is incompatible with these purposes. If prado wishes to use your personal data for other purposes, prado will notify you and, where required, seek your consent.

6. Sharing of personal data with third parties

prado may share personal data with third parties for:

IT and marketing services.
Legal obligations.
Mergers or acquisitions of prado.
Online data partnerships and targeted advertising.

If personal data is transferred outside the United States, appropriate protection measures will be taken.

7. Retention period of personal data

Personal data is retained as long as necessary for the purposes outlined in article 5 or as required by law.

8. Security and confidentiality

prado takes all technical and organizational measures to protect personal data against loss, misuse, or unauthorized access.

9. Your privacy rights

Depending on your state of residence, you may have the following rights regarding your personal data:

Right to know and access the personal data we hold about you.
Right to correct inaccurate personal data.
Right to delete your personal data.
Right to opt out of the sale or sharing of your personal data for targeted advertising.
Right to non-discrimination for exercising your privacy rights.

Do not sell or share my personal information. prado shares personal data with advertising and data partners for targeted advertising, which may qualify as a "sale" or "sharing" under certain state laws. You can opt out at any time by visiting https://app.retention.com/optout. We also honor Global Privacy Control (GPC) browser signals as a valid opt-out request.

To exercise any of these rights, contact us at hello@prado.com. prado will respond within 45 days of receipt. We will not discriminate against you for exercising your rights.

10. Cookies

For information on the use of cookies, please refer to prado's cookie policy. Please note that our website uses tracking technologies in partnership with third-party vendors to enhance marketing efforts.

11. Questions or complaints

For questions or complaints about this privacy policy, you can contact:

Jules Muylaert
Email: jules.muylaert@prado.com

If you are not satisfied with the processing of your personal data, you can file a complaint with the relevant U.S. data protection authority.

If you are a California resident and are not satisfied with our response, you may lodge a complaint with the California Privacy Protection Agency or the California Attorney General.

By using the website, you acknowledge the processing of your personal data as described in this privacy policy.