Cookie policy
Last updated on October 10, 2026
By using prado's website, you acknowledge that you have read and fully, unconditionally, and explicitly agree to this cookie policy.
During your use, cookies are automatically downloaded onto your computer, mobile device, or any other device you use to access the website.
Since cookies may contain personal data, this cookie policy should be read in conjunction with the privacy policy. The privacy policy is available here.
1. What is a cookie?
Cookies are small text and numerical files that are placed on a user's device while browsing the internet. They collect information about visits and can provide a personalized user experience.
There are two types of cookies:
- Session cookies: temporary cookies that expire once the browser is closed.
- Persistent cookies: remain stored until a predetermined expiration date and help websites remember user settings.
2. Which cookies does prado use and why?
There are different types of cookies, depending on their purpose, origin, and duration. prado uses both functional and non-functional cookies.
Functional cookies
These cookies are essential for the operation and security of the website. They ensure that the website functions correctly and are necessary for a good user experience.
These cookies are placed without your consent, as they are required for prado's legitimate interest.
| Name | Provider | Purpose | Retention | Party |
|---|---|---|---|---|
| _secure_session_id | Shopify | Maintains the browsing and checkout session | 24 hours | First-party |
| secure_customer_sig | Shopify | Keeps a signed-in customer authenticated | 1 year | First-party |
| cart, cart_ts, cart_sig, cart_ver | Shopify | Stores the contents of the shopping cart | 2 weeks | First-party |
| localization | Shopify | Stores the selected country and language | 1 year | First-party |
| keep_alive | Shopify | Retains the visitor's region across sessions | 30 minutes | First-party |
| _tracking_consent | Shopify | Stores tracking preferences | 1 year | First-party |
| CookieConsent | Cookiebot | Stores your cookie consent preferences | 1 year | First-party |
| cf_clearance | Cloudflare | Security and bot protection | 1 year | Third-party |
Non-functional cookies
These cookies are used for analytical and commercial purposes. They may originate from prado or third parties.
Analytical
| Name | Provider | Purpose | Retention | Party |
|---|---|---|---|---|
| __cvg_session, __cvg_sid | Converge | Measuring website sessions and conversions | Session | First-party |
| __cvg_uid | Converge | Recognizing returning visitors for measurement | 13 months | First-party |
| _shopify_y, _shopify_s | Shopify | Shopify analytics on visits and sessions | 1 year / 30 minutes | First-party |
| _ga, _ga_* | Google Analytics | Analyzing website traffic and behavior | 13 months | Third-party |
| _hjSession_*, _hjSessionUser_* | Hotjar | Analyzing user behavior and website interaction | 30 minutes / 1 year | Third-party |
| _clck, MUID | Microsoft Clarity | Session recording and heatmaps | 1 year / 13 months | Third-party |
| sbjs_current, sbjs_first, sbjs_session, sbjs_udata, sbjs_migrations | Sourcebuster | Recording the traffic source of your visit | Session | First-party |
Marketing
| Name | Provider | Purpose | Retention | Party |
|---|---|---|---|---|
| _gcl_au | Google Ads | Measuring ad performance and conversions | 3 months | Third-party |
| _fbp | Meta | Measuring ad performance and retargeting | 3 months | Third-party |
| _uetvid | Microsoft Bing | Measuring ad performance and retargeting | 13 months | Third-party |
| _pin_aem, _pin_unauth, _derived_epik | Measuring ad performance and retargeting | 1 year | Third-party | |
| _rdt_uuid | Measuring ad performance and retargeting | 3 months | Third-party | |
| _ttp, ttwid, odin_tt, tt_chain_token, ttcsid, ttcsid_*, _tt_enable_cookie | TikTok | Measuring ad performance and retargeting | 3 to 11 months | Third-party |
| __kla_id, __kla_session | Klaviyo | Recognizing subscribers for email marketing | 13 months / session | Third-party |
| _reb2bref, _reb2buid | RB2B | Identifying visitors for marketing communications | 7 days / 11 months | Third-party |
| _lc2_fpi | Leadinfo | Identifying visiting companies | 13 months | Third-party |
| _li_ss | LiveIntent | Identity resolution for advertising | 13 months | Third-party |
| apolloAnonId | Apollo.io | Identifying visitors for sales outreach | 11 months | Third-party |
| intercom-id-*, intercom-session-*, intercom-device-id-* | Intercom | Live chat and customer support | 7 days to 9 months | Third-party |
prado does not use cookies for any other purposes or share them with third parties without your consent, except as described in the "third-party data partnerships" section below.
If you view the website with buttons such as 'share' or 'like' from social networks (Facebook, LinkedIn), your browser connects to the servers of these networks. Please refer to their privacy policies for more information.
3. Third-party data partnerships
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate your website activities with other information they may have about you, including your email address. This information may be used to send you targeted marketing communications. You can opt out of this tracking and targeted advertising by visiting https://app.retention.com/optout.
4. How can I manage cookies?
You can manage your cookie preferences via the cookie banner on your first visit or later via your browser settings.
You can also disable cookies entirely through your browser settings. Note: this may affect the functionality of the website.
5. Contact
For further information about our cookie policy, you can contact us at hello@prado.com.
Refer to our privacy policy for more details about your rights and the processing of your personal data.
Contact person: Jules Muylaert
Email: jules.muylaert@prado.com